Portland Witches Sell Spells to 34 States via Etsy

Ariel Kusby, a Portland-based witch, has shipped witchcraft kits to customers in 34 different states through her online store, Little Witchery Shop. She identifies the e-commerce platform as the most practical venue for her business, despite acknowledging that no perfect system exists for selling intangible goods. Her inventory includes handmade supplies and two children's books, with a third title due for release in July 2027.

The shift to digital sales allows practitioners to reach a national audience that seeks control over uncertain outcomes. Kusby notes that while the products are physical, the service is conceptual. Customers purchase raw materials like dried apple slices and acorns for her $20 autumn equinox kit, which they use to perform rituals focused on gratitude and abundance. She states that her goal is to make customers feel empowered and connected to the natural world, providing them with the tools to direct their own energy.

Julia Gates, who operates the Etsy shop Pleiadian Altar, approaches the work as a form of energetic accountability. Her product lineup includes specific items such as a 'Break Bad Habits' spell jar and a 'Burnout Relief' essential oil spray. Gates explains that manifesting requires customer effort, with the spell serving as a starting mechanism. She views her role as helping clients channel their desires, a function she compares to being an accountability buddy.

Ree Artemisa, a Portland artist and bruja, merges her creative practice with magical intent by selling paintings infused with spells. She has operated her Etsy shop for 14 years and creates works influenced by her Chicana and Indigenous heritage as well as her clients' emotional states. Artemisa also sells votive candles, including a 'Refuse Boarders' candle inspired by her observations of security checkpoints in Rio Rico, Arizona. Her shop also features a hexing fascists spell jar containing graveyard dirt and chile flakes, a product she developed after seeing a similar jar at a protest in Salt Lake City in March 2025.

The commercialization of witchcraft on Etsy has intersected with public events and viral trends. In September 2025, a Seattle Mariners fan paid $15.99 for a spell after a four-game losing streak. The team subsequently posted a shoutout on Instagram following a 10-game winning streak. Media outlets have also reported on the use of Etsy spells for weather manifestation in wedding planning. A Jezebel article published two days before the assassination of Charlie Kirk described paying witches to curse the influencer, further cementing the platform's reputation as a catch-all for hopes and ill wills.

Practitioners in the Portland community describe witchcraft as inherently political. Gates argues that the term itself invokes strong historical feelings and that the practice serves as a tool for protest and protection. She offers 'FAFO' spells for conservative influencers and hexes for figures like Mitch McConnell, which have garnered hundreds of thousands of views on social media. For a fee of $5, customers can have their names added to her 'hex all the fascists' jar. The practice allows for a collective channeling of energy toward shared intentions, functioning as a form of energetic justice when the legal system is perceived as insufficient.